Privacy Policy
Last updated: 3 September 2026At Amara Imaging (“Amara Imaging”, “we”, “our” or “us”), we respect your privacy and are committed to protecting the personal information you share with us.This Privacy Policy explains how we collect, use, store and disclose personal information when you visit www.pregnancyultrasoundperth.com.au, make a booking, contact us, or use our services.By using our website or services, you acknowledge the practices described in this Privacy Policy.
Information We Collect
The personal information we collect depends on how you interact with Amara Imaging and may include:Your name, phone number and email addressBooking and appointment detailsBilling or payment informationInformation you provide when contacting usCommunications, enquiries and feedbackWebsite usage information such as browser type, device information and IP addressWe collect only the information reasonably required to provide our services, communicate with you and operate our business.
Information You Provide to Us
You may provide personal information when you:Book an appointmentContact us by phone, email, website form or social mediaMake a paymentJoin a mailing list or promotionLeave feedback or a reviewSome information may be required to complete a booking or provide a requested service.
Website and Usage Information
When you visit our website, certain information may be collected automatically through cookies and similar technologies.This may include:Device and browser informationIP addressGeneral location informationPages viewed and interactions with our websiteReferral or advertising informationWe may use this information to improve our website, understand how clients find Amara Imaging, measure advertising performance and maintain website security.
Information from Third Parties
We may receive information from third-party providers that assist us with operating our business, including:Online booking platformsPayment processorsWebsite and hosting providersAnalytics providersMarketing and advertising platformsAny personal information we receive will be handled in accordance with this Privacy Policy.
How We Use Your Information
We may use your personal information to:Process and manage bookingsSend appointment confirmations and remindersRespond to enquiriesProvide our servicesProcess paymentsProvide customer supportImprove our website and client experienceMaintain the security of our systemsMeet legal or regulatory obligationsSend promotional communications where you have consented to receive themWe do not sell your personal information.
Marketing Communications
Where you have provided consent, we may send you information about Amara Imaging services, promotions, offers or updates.You may unsubscribe from marketing communications at any time.You may still receive essential communications relating to an existing booking or service.
Cookies
Our website may use cookies and similar technologies to:Remember website preferencesUnderstand how visitors use our websiteImprove website performanceSupport securityMeasure advertising and marketing effectivenessYou can usually manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.
How We Share Personal Information
We may disclose personal information to trusted third parties where reasonably necessary to operate our business or provide our services.These may include:Booking system providersPayment processorsWebsite and hosting providersIT and cloud service providersCommunication providersAnalytics and marketing platformsProfessional advisers where requiredGovernment agencies, regulators or other parties where disclosure is required by lawWe may also disclose information where you have specifically authorised us to do so.Our service providers are only given access to information reasonably necessary for them to perform their services.
Reviews, Testimonials and Social Media
If you voluntarily post a review, testimonial, photograph, comment or other content on a public platform, that information may be visible to others.Where Amara Imaging wishes to use identifiable client photographs, ultrasound images, videos, testimonials or other personal content for promotional purposes, we will seek appropriate permission where required.We cannot control how information voluntarily made public on third-party platforms may subsequently be used by others.
Third-Party Websites
Our website may contain links to websites, booking systems, social media platforms or other services operated by third parties.Amara Imaging does not control these external services and is not responsible for their privacy practices.We encourage you to review the privacy policies of third-party websites before providing personal information to them.
Children’s Information
Our booking and website services are intended to be used by adults.Our ultrasound services may naturally involve unborn babies, children attending appointments with family members, or information provided by parents or guardians.Where personal information relating to a child is collected, we take reasonable steps to handle that information appropriately and in accordance with applicable privacy obligations.
Security of Your Information
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.However, no electronic transmission or storage method can be guaranteed to be completely secure.Please avoid sending highly sensitive or confidential information through unsecured communication channels.
Retention of Personal Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required by applicable laws.This may include retaining information where necessary to:Manage bookings and client communicationsMaintain business and payment recordsResolve enquiries, complaints or disputesMeet legal, taxation or regulatory obligationsWhen personal information is no longer reasonably required, we will take reasonable steps to securely delete, destroy or de-identify it.
Accessing or Correcting Your Information
You may contact us if you would like to:Request access to personal information we hold about youCorrect information that is inaccurate or out of dateAsk a question about how your information is handledWithdraw consent where consent appliesRequest deletion of information where appropriateChange your marketing communication preferencesWe may need to verify your identity before processing certain requests.Some requests may be subject to legal or operational requirements that require us to retain certain information.
Privacy Complaints
If you have a concern about how Amara Imaging has handled your personal information, please contact us first so we can investigate and respond.If you are not satisfied with our response, you may also be entitled to contact the Office of the Australian Information Commissioner or another relevant privacy authority.
Overseas Service Providers
Some of the technology providers we use may store or process information outside Australia.Where this occurs, we take reasonable steps to work with reputable providers and ensure personal information is handled appropriately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal obligations or business practices.The most recent version will be published on our website with the date it was last updated.
Contact Amara Imaging
If you have questions about this Privacy Policy, would like to access or correct your personal information, or wish to make a privacy-related enquiry, please contact:Amara Imaging
6/567 Newcastle Street
West Perth WA 6005
Australia
Email: Hello@pregnancyultrasoundperth.com.au
Website: www.pregnancyultrasoundperth.com.au